Blog

Rose Oud
Rose and oud have been worn together for centuries — long before Western perfumery discovered either ingredient. Here's why the combination still hasn't been bettered. Read more...
Musk perfume
Musk is in almost every fragrance you've ever worn. It's doing the work quietly, underneath everything else. Here's what it actually is — and why it matters. Read more...
Oud perfume for men
Most men discover oud by accident. Then spend years trying to find the right version. Here's how to navigate the category without making expensive mistakes. Read more...
Oud perfume for women
Oud got labelled as masculine somewhere along the way. That label is wrong. Here's a guide to oud perfumes for women that goes beyond the obvious choices. Read more...
Oud perfume
Oud is the most searched fragrance note in the UK. Here's why — and what to actually look for when you're choosing an oud perfume. Read more...
What is oud?
Oud costs more than gold. It comes from a diseased tree. It smells like nothing else in perfumery. Here's everything worth knowing about the world's most prized fragrance ingredient. Read more...
Illuminum London in the press
Illuminum London has been featured in Harper's Bazaar, the Telegraph, Grazia, Marie Claire, and more. Here's a selection of press coverage of the collection. Read more...